DECIEM: The Ordinary
DECIEM, The Abnormal Beauty Company is a Toronto based company and beauty industry disrupter. By focusing on high concentrations of readily available and affordable key ingredients and ditching fancy packaging and costly marketing campaigns, they deliver quality skincare to hungry consumers at cut-rate prices. That’s exciting!
I’ve tried their Hylamide and The Chemistry Brand ranges. Both deliver great results. Their Founder, Brandon Truaxe, was involved with Canadian skincare brand, Indeed Labs, which has been a long time favorite of mine.
The quality of everything I’ve used so far is stellar. I’ll post more in-depth reviews as I work through the range. I absolutely loved the Vitamin C Suspension 23%. Check out the range here. Warning, you’ll want to order one of everything.
Advanced Retinoid 2% – $9.80 (update: reformulated under the name Granactive Retinoid 2% Emulsion)
Hyaluronic Acid 2% – b5 – $6.80
Lactic Acid 10% + HA 2% – $6.79
Matrixyl 10% + HA – $11.50
Vitamin C Suspension 23% – $6.80 (update: out of stock, new formulation under the name Vitamin C Suspension 30% in silicone)